The dental industry in the UK is experiencing a renaissance, fueled by innovation, education, and a commitment to patient care. This evolution is significantly influenced by professionals who are not only skilled clinicians but also adept communicators, leveraging the power of social media to reach a broader audience. From cosmetic dentistry pioneers to educators advocating for sustainable practices, these influencers are reshaping the way we perceive oral health.
The 20 Best Dental Influencers in the UK
Move over, fashion bloggers and fitness gurus – there’s a new breed of influencers taking over social media, and they’re armed with dental floss and dazzling smiles! The UK’s top dental influencers are proving that oral health can be just as captivating as the latest makeup trends or workout routines. Leading the pack is the charismatic Dr. Milad Shadrooh, better known as the ‘Singing Dentist’, whose catchy dental parodies have amassed a staggering 411.8K followers. Not far behind is Dr. Rhona Eskander, whose glamorous approach to dentistry has caught the eye of Vogue and Forbes alike. From Dr. Robbie Hughes’ celebrity smile transformations to Anna Middleton’s game-changing hygiene tips, these dental dynamos are revolutionizing the way we think about our pearly whites. They’re not just filling cavities; they’re filling our feeds with a perfect blend of education and entertainment. Whether you’re scrolling through Dr. George Cheetham’s witty dental memes or marveling at Dr. Manrina Rhode’s cosmetic masterpieces, one thing’s for sure – these influencers are proving that a healthy smile is always in style. So the next time you’re doom-scrolling through your social media, why not give your feed a fluoride treatment and follow one of these tooth titans? Your smile (and your dentist) will thank you!
This article celebrates the top 20 dental influencers in the UK, highlighting their unique contributions to the field. Whether it’s through patient transformations, cutting-edge technology, or engaging educational content, these individuals inspire their peers and the public alike. Their influence extends beyond the clinic, as they use platforms like Instagram, TikTok, and YouTube to demystify dental procedures, promote oral hygiene, and foster a deeper understanding of modern dentistry.
Each of these professionals has carved out a niche, blending clinical excellence with innovation and creativity. From Dr. Rhona Eskander’s eco-friendly initiatives to Dr. Milad Shadrooh’s entertaining approach to education, their stories illustrate the diversity and dynamism of the UK’s dental landscape. Let’s delve into their profiles and discover how they’re redefining the standards of dental care and education in the UK.
1. Dr. Milad Shadrooh (@singingdentist)
Dr. Milad Shadrooh, widely recognized as the “Singing Dentist,” is the Principal Dentist and owner of Chequers Dental in Basingstoke. He graduated from Barts and The London School of Medicine and Dentistry in 2004 and has since dedicated his career to cosmetic dentistry, focusing on treatments like Invisalign, composite bonding, and dental veneers. Beyond his clinical practice, Dr. Shadrooh gained international fame through his dental parody songs, which blend his passion for music with dentistry to educate and entertain. His videos have amassed over 250 million views across various platforms, leading to appearances on mainstream media outlets such as ITV’s “This Morning,” “Good Morning Britain,” and BBC News. His innovative approach has bridged the gap between dental professionals and the public, making oral health education both accessible and enjoyable.
THE SINGING DENTIST
2. Dr. Rhona Eskander (@drrhonaeskander)
Dr. Rhona Eskander is an award-winning cosmetic dentist based in London, known for her expertise in aesthetic dentistry and her commitment to patient-centered care. A graduate of Leeds University in 2010, she completed her vocational training in Kent, where she was honored with the ‘Best Case Presentation’ award for her complex restorative work. Dr. Eskander is a Diamond Provider for Invisalign and has been recognized as ‘Best Young Dentist’ at the prestigious Dentistry Awards. In 2020, she co-founded PÄRLA, an eco-friendly toothpaste tablet brand aimed at reducing plastic waste. Her dedication to sustainable dental practices and her active presence on social media have made her a prominent figure in modern dentistry.
DR RHONA ESKANDER
3. Dr. Robbie Hughes (@drrobbiehughes)
Dr. Robbie Hughes is the founder of Dental Excellence UK, a state-of-the-art dental clinic renowned for its high-end cosmetic treatments. Specializing in smile makeovers, Dr. Hughes has built a reputation for delivering exceptional results, attracting a clientele that includes celebrities and public figures. His innovative approach combines advanced dental techniques with a focus on patient experience, ensuring personalized and comprehensive care. Through his active engagement on social media, he shares insights into his work, patient transformations, and the latest advancements in cosmetic dentistry, inspiring both peers and patients alike.
4. Dr. Manrina Rhode (@drmanrinarhode)
Dr. Manrina Rhode is an esteemed aesthetic dental surgeon and the owner of DRMR Clinic. With a career spanning over two decades, she has become one of the UK’s leading cosmetic dentists, known for her expertise in dental veneers and smile design. Dr. Rhode offers specialized veneer courses, sharing her knowledge and skills with fellow dental professionals. Her commitment to excellence and her artistic approach to dentistry have earned her a loyal following, both among patients seeking transformative smile makeovers and professionals aiming to enhance their clinical techniques.
5. Dr. Kamala Aydazada (@londondentist)
Dr. Kamala Aydazada is a general and cosmetic dentist based in London, celebrated for her meticulous approach to dental care and her dedication to patient education. As an ambassador for Oral-B and Orascoptic, she emphasizes the importance of oral health and hygiene. Dr. Aydazada’s practice encompasses a wide range of treatments, from routine check-ups to advanced cosmetic procedures, tailored to meet the unique needs of each patient. Her active presence on social media allows her to connect with a broader audience, providing valuable insights into dental care and promoting best practices.
6. Dr. Sandra G Martin (@sandrabigsmile)
Dr. Sandra G Martin is a cosmetic dentist renowned for her expertise in veneer treatments and her commitment to dental education. She offers comprehensive veneer courses designed to equip dental professionals with the skills necessary to perform high-quality cosmetic procedures. Dr. Martin’s daily dental content on social media serves as a resource for both patients and practitioners, demystifying complex treatments and highlighting the transformative power of aesthetic dentistry. Her dedication to excellence and education has solidified her status as a respected figure in the dental community.
7. Dr. Khushal Morar (@drkhush_)
Practicing in Manchester and Liverpool, Dr. Khushal Morar specializes in composite bonding and Invisalign treatments. His patient-centered approach focuses on enhancing natural beauty through minimally invasive procedures. Dr. Morar’s commitment to staying at the forefront of dental advancements ensures that his patients receive the highest standard of care. Through his social media platforms, he shares patient success stories, educational content, and insights into the latest trends in cosmetic dentistry, fostering a community centered around optimal oral health.
8. Dr. Yewande Oduwole (@dr.yewandedental)
Dr. Yewande Oduwole is an award-winning dentist and mentor, dedicated to providing exceptional dental care and education. Through her YouTube channel and social media presence, she offers practical oral health advice, aiming to empower individuals to take charge of their dental well-being. Dr. Oduwole’s approachable demeanor and commitment to patient education have made her a trusted voice in the dental community, inspiring both her peers and the public to prioritize oral health.
9. Dr. Simon Chard (@drsimonchard)
Dr. Simon Chard is an award-winning cosmetic dentist and co-founder of PÄRLA, an eco-friendly toothpaste tablet brand. With a focus on minimally invasive cosmetic treatments, Dr. Chard combines clinical excellence with a commitment to sustainability. His active presence on platforms like TikTok and Instagram allows him to reach a diverse audience, sharing insights into dental innovations and promoting environmentally conscious choices in oral care. Dr. Chard’s dedication to advancing the field of dentistry while advocating for sustainable practices distinguishes him as a leader in the industry.
10. Dr. Shivam Patel (@drshivampatel)
Dr. Shivam Patel specializes in composite bonding and porcelain veneers, providing transformative smile makeovers for his patients. Based in London, he offers both in-person and virtual consultations, ensuring his services are accessible to a wide audience. Dr. Patel emphasizes minimally invasive techniques and prioritizes preserving the natural structure of teeth while achieving aesthetic results. His active presence on TikTok and Instagram has garnered a significant following, where he shares patient transformations, insights into modern dental procedures, and educational content on oral health. His approachable demeanor and commitment to excellence make him a trusted name in cosmetic dentistry.
11. Dr. George Cheetham
Dr. George Cheetham is a cosmetic dentist who combines clinical expertise with a passion for patient care. Based in London, he is recognized for his work in smile makeovers, utilizing treatments like Invisalign, veneers, and teeth whitening to enhance his patients’ confidence. Dr. Cheetham frequently shares his knowledge through social media, focusing on demystifying dental procedures and addressing common concerns about oral health. His dedication to patient education and his ability to create natural-looking results have earned him a loyal following and recognition as one of the top dental influencers in the UK.
12. Dr. Tom Crawford-Clarke
Dr. Tom Crawford-Clarke is renowned for modernizing the dental experience, blending advanced clinical techniques with a luxury practice setting. He specializes in high-end cosmetic treatments, including veneers and Invisalign, and is committed to delivering personalized care to each patient. Dr. Crawford-Clarke’s practice decor and attention to detail reflect his mission to redefine patient perceptions of dentistry. He uses his social media platforms to showcase stunning smile transformations and share valuable insights into the field of aesthetic dentistry, inspiring confidence in his patients and peers alike.
13. Dr. Mahsa Nejati
Dr. Mahsa Nejati, a prominent figure in the UK dental scene, operates a luxury dental practice in Belgravia, London. Known for her spa-like approach to patient care, Dr. Nejati ensures that each visit is a comfortable and relaxing experience. She specializes in digital smile design, Invisalign, and other aesthetic treatments, offering bespoke solutions tailored to her clients’ needs. Dr. Nejati shares her work on Instagram, highlighting her meticulous attention to detail and commitment to excellence. Her dedication to blending clinical expertise with a luxurious patient experience has established her as a leader in modern dentistry.
14. Dr. Safa Al-Naher
Dr. Safa Al-Naher is a London-based cosmetic dentist who uses advanced technologies, such as Invisalign and digital smile design, to provide cutting-edge treatments. She emphasizes the importance of patient-centered care and works closely with clients to achieve their desired results. Dr. Al-Naher frequently educates her audience through social media, sharing the benefits of modern dental advancements and promoting oral health awareness. Her ability to balance innovation with empathy has earned her a reputation as one of the most trusted cosmetic dentists in the UK.
15. Dr. James Goolnik
Dr. James Goolnik is a trailblazer in the dental field, known for his innovative approaches to oral health and cosmetic dentistry. As the founder of Bow Lane Dental Group in London, he offers a comprehensive range of services tailored to each patient’s needs. Dr. Goolnik is a two-time winner of the title “UK’s Most Influential Dentist” and has authored books on dental health, including Brush. His passion for promoting oral hygiene and wellness extends beyond his practice, as he engages with the public and peers through social media and speaking engagements. His dedication to improving lives through dentistry is truly inspiring.
16. Dr. Sara Hurley
Dr. Sara Hurley, Chief Dental Officer for England, plays a pivotal role in shaping the country’s dental policies and practices. With a background in both dentistry and public health, she is a strong advocate for accessible and equitable dental care. Dr. Hurley’s work focuses on improving oral health outcomes and addressing challenges within the healthcare system. Her leadership and dedication to advancing the field have made her a respected figure among dental professionals and policymakers alike.
17. Dr. Stanley Gelbier
Dr. Stanley Gelbier is an emeritus professor and honorary professor of the history of dentistry at King’s College London. His illustrious career spans decades, during which he has made significant contributions to dental public health and research. Dr. Gelbier’s work has provided valuable insights into the history and evolution of dentistry, inspiring both students and professionals. His dedication to education and his contributions to the academic community have cemented his legacy in the field.
18. Dr. Mike Mew
Dr. Mike Mew is known for popularizing the “mewing” technique, a practice focused on improving jaw alignment and facial structure through posture and muscle exercises. Despite facing controversy and professional scrutiny, Dr. Mew has built a substantial following on social media, where he shares his theories and insights. His work has sparked global discussions about alternative approaches to orthodontics, making him a polarizing yet influential figure in the dental community.
19. Dr. Sandra Garcia Martin (@sandragarciamartin)
Dr. Sandra Garcia Martin specializes in digital smile design and cosmetic dentistry, combining cutting-edge technology with artistic precision. Based in London, she is known for her ability to create bespoke treatment plans that cater to each patient’s unique needs. Dr. Martin is also an active educator, offering workshops and sharing her expertise with other dental professionals. Her Instagram profile showcases stunning transformations, earning her a dedicated following and recognition as a leader in the field.
20. Dr. Kishen Godhia (@kishengodhia)
Dr. Kishen Godhia is a restorative and cosmetic dentist with a vibrant social media presence. His TikTok account, boasting over 783,000 followers, features engaging and educational content on oral health, dental procedures, and patient experiences. Based in the UK, Dr. Godhia is dedicated to making dentistry approachable and informative for a wider audience. His ability to connect with people through humor and authenticity has positioned him as one of the most influential dentists on social media.
Conclusion
The influence of these top 20 dental professionals extends far beyond the dental chair. They are not only transforming smiles but also redefining public perceptions of oral health through innovation, education, and outreach. By leveraging the power of social media, they make dental care more accessible, demystify complex procedures, and inspire confidence in their patients.
These influencers highlight the diverse approaches to dentistry in the UK, from Dr. Milad Shadrooh’s entertaining parodies to Dr. Rhona Eskander’s sustainability-driven initiatives. Their work underscores the importance of connecting with patients on a personal level while pushing the boundaries of clinical excellence.
The future of dentistry is undeniably bright, thanks to these trailblazers who continue to set new standards for care, creativity, and education. Their dedication to improving oral health and their ability to engage with the public are paving the way for a more informed and healthier society. As they inspire the next generation of dental professionals, their impact will resonate for years to come, proving that dentistry is not just a profession but a platform for meaningful change.
![What is Dental SEO? In today’s digital-first world, dental practices face a crucial question: Are you using Dental SEO to maximise your online presence? Dental SEO, or search engine optimisation tailored for dental practices, is the process of improving a dental practice’s visibility on search engines like Google. By optimising your website and online content, you can attract more potential patients and drive organic traffic to your practice. Unlike general SEO, dental SEO focuses specifically on local visibility and patient acquisition. This means targeting potential patients within your geographic area who are actively searching for services you provide. For example, when someone searches for “dentist near me” or “teeth whitening [city],” the goal of dental SEO is to make your practice appear at the top of those search results. The benefits are immense. Not only can you increase your visibility, but you can also establish trust and credibility with your audience. In an industry where competition is fierce, failing to implement effective SEO strategies can leave your practice virtually invisible to new patients searching online. With proper optimisation, you can dominate local search rankings, enhance your online reputation, and grow your patient base significantly. Key Components of Dental SEO Optimising Your Website for Patients Your website serves as the digital front door to your practice. To create a strong first impression and encourage patients to stay, it must be user-friendly, mobile-responsive, and visually appealing. A mobile-friendly design is particularly important, as many patients search for dental services using their smartphones. Additionally, fast loading speeds are crucial—a slow website can cause potential patients to leave before they even see what you offer. Ensure your website uses secure connections through HTTPS to build trust and protect user data. The design and functionality of your website should cater to both new and returning patients. Include clear and prominent call-to-actions (CTAs) such as “Book an Appointment” or “Contact Us Today.” These encourage visitors to take immediate action, turning web traffic into real patients. Your site should also provide valuable information such as details about services, pricing, and insurance options to keep users engaged. Local SEO for Dentists Most dental practices serve patients within a specific geographic area, making local SEO critical to success. Start by optimising your Google My Business (GMB) profile. This free tool allows you to add accurate details about your practice, including your address, phone number, business hours, and a link to your website. An optimised GMB profile ensures your practice appears in Google Maps results, increasing visibility to potential patients nearby. Encourage satisfied patients to leave reviews on your GMB listing. Positive reviews not only improve your rankings but also build trust with potential patients. Additionally, ensure consistency across all online platforms. Your Name, Address, and Phone Number (NAP) must match exactly on your website, directories, and social media pages. This consistency makes it easier for search engines to verify your business details and improves your local rankings. Dental-Specific Keywords Using the right keywords is a cornerstone of any SEO strategy. For dental practices, these might include: Short-tail keywords: “dentist near me,” “orthodontist.” Long-tail keywords: “affordable teeth cleaning in [City],” “best paediatric dentist near [City].” Conduct thorough keyword research to identify terms your target audience is searching for. Incorporate these strategically into your website’s headers, meta descriptions, and content to improve rankings. For example, a blog post titled “5 Tips for Whiter Teeth in [City]” not only attracts readers but also boosts your local SEO. Use keywords naturally within your content to avoid penalties for keyword stuffing. Creating Content That Converts Blogging for Patient Engagement Blogging is a powerful way to establish your practice as an authority in oral health. Regularly publishing articles on topics that address common patient concerns can attract new visitors to your site and build trust with your audience. For example, you could write about “What to Expect During a Root Canal” or “The Importance of Regular Dental Check-ups.” By addressing frequently asked questions, you demonstrate your expertise and reassure potential patients that they are in capable hands. Blogging also allows you to incorporate targeted keywords naturally, improving your site’s SEO performance. Consistent, high-quality blog content can help your practice stand out in a competitive market and drive long-term traffic to your website. Leveraging Video Marketing Video content is one of the most engaging forms of digital media. By creating videos that explain dental procedures, showcase patient testimonials, or provide oral hygiene tips, you can connect with your audience on a deeper level. Platforms like YouTube, Instagram, and Facebook are excellent for sharing videos and reaching a broader audience. For example, a short video explaining the benefits of Invisalign can help potential patients understand the treatment and encourage them to book a consultation. Videos are not only great for educating patients but also for building trust and personalising your practice’s brand. FAQs Section on Your Website Patients value convenience and easy access to information. Adding a dedicated FAQ section to your website can address common concerns such as treatment costs, insurance acceptance, and appointment processes. This not only helps patients but also increases dwell time on your site—a positive ranking factor for SEO. By answering questions clearly and thoroughly, you can enhance the user experience and establish your practice as a reliable source of information. The Importance of Reviews and Reputation Management Online reviews play a critical role in attracting new patients. Most people rely on reviews to make decisions about dental care providers. Focus on platforms like Google Reviews, Yelp, and Healthgrades to build your reputation. Encourage patients to leave reviews after their appointments by sending follow-up emails or offering small incentives like discounts on future services. Always respond to reviews—both positive and negative—to show your commitment to patient satisfaction. Advanced SEO Strategies for Dental Practices Technical SEO for Dental Websites Technical SEO ensures your website is optimised for search engines behind the scenes. Key aspects include: Mobile-first indexing: Your site should be designed to perform seamlessly on mobile devices. Site speed optimisation: Slow loading speeds can deter potential patients. Structured data: Use schema markup to help search engines understand your site’s content. Building High-Quality Backlinks Backlinks from reputable sources signal trustworthiness to search engines. Reach out to local dental associations or community blogs for guest posting opportunities. Tracking and Measuring SEO Success Track your SEO efforts using tools like Google Analytics and Google Search Console. Monitor key metrics such as organic traffic, bounce rates, and keyword rankings to refine your strategy. Common Dental SEO Mistakes to Avoid Keyword Stuffing: Overloading your content with keywords can lead to penalties. Ignoring Local SEO: Neglecting location-based strategies reduces your visibility in your immediate area. Outdated GMB Profiles: Regularly update your Google My Business listing to reflect accurate information. Ignoring Reviews: Failing to address negative reviews or engage with positive ones can harm your reputation. Conclusion: Why Dental SEO Matters Dental SEO is no longer optional in a competitive market. It’s the gateway to attracting new patients, building trust, and establishing your practice as a leader in your community. By implementing these strategies—from optimising your website to leveraging local SEO—you can create a robust online presence that drives measurable results. So, are you using Dental SEO effectively? If not, now is the time to start. Take control of your online presence and watch your practice grow!](https://cosmetictreatment.co.uk/wp-content/uploads/2025/01/DALL·E-2025-01-06-16.27.26-A-visually-appealing-image-of-a-modern-dental-office-with-a-dentists-chair-and-digital-tools-in-view-symbolising-advanced-technology-and-online-pres-768x439.webp)
